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The Home Seller’s Starter Guide
So You’re
Thinking About
Selling
Eight pages on pricing, prep, marketing and the road to sold.
Turn the page
Why sellers choose MBA
You Get a Guide,
Not Just an Agent
I am a Realtor with The Align Team, a nationally recognized real estate group founded in 2015 on one belief: the client comes first, always.
Selling a home has dozens of moving pieces. Pricing, prep, photography, marketing, showings, negotiations, contracts and closing. You get me as your single point of contact, backed by in house marketing, media and transaction teams so nothing slips.
2015
Align founded, built agent first
$650M+
In closed sales volume
9
States served nationwide
5 Star
Reviews on Google and Zillow
02
The formula
Your Formula for Success
Every great sale comes down to three levers. Pull all three and you get the strongest price in the shortest time.
Condition
Buyers shop with their eyes. We position your home to outshine every competing listing in its price range.
Price
A strategic market analysis sets a number that pulls serious buyers in instead of scaring them off.
Exposure
A targeted marketing plan puts your home in front of qualified buyers wherever they are searching.
Condition+Price+Exposure=Sold
03
Pricing power
The Law of Buyer Attraction
Price is a magnet. Homes priced closest to true market value attract the largest pool of qualified buyers, and more buyers competing means better offers for you.
Qualified buyers attracted
Priced above market value
Priced at market value
Priced below market value
The 10 and 10 rule of thumb
Ten days with no showings, or ten showings with no offers, is the market telling you the price needs a look.
04
Marketing to sell
Marketing That Moves Homes
Nearly eight in ten buyers find their home online. Your listing gets professional photography, video, social campaigns and full portal syndication, then open houses and print to catch everyone else.
Find their home digitally
79%
Find it in person
10%
Know the seller or builder
10%
Find it in print
1%
Zillow Showcase listings
20%
More likely to go pending in 14 days
2%
Higher sale price on average
$9K
More on an average home
05
The process, demystified
Your Roadmap to Sold
Step 1
Meet and Plan
A no pressure consultation about your goals.
Step 2
Prepare
High impact touch ups, decluttering and repairs.
Step 3
Price
A market analysis sets the strategic number.
Step 4
Go Live
Photography, video and full market launch.
Step 5
Showings
Real time feedback and activity reporting.
Step 6
Offers
We weigh every term and negotiate hard.
Step 7
Closing Day
Funds exchanged, keys handed over. Sold.
06
Straight answers
Seller Questions, Answered
How much is my home actually worth?
Not what a website guesses. A real valuation compares recent nearby sales, your condition and upgrades, and live buyer demand. I prepare that for you at no cost.
Is now a good time to sell?
The right time is the one that fits your plans and your equity. We look at inventory, buyer traffic and rates in your neighborhood, then decide together.
What should I fix before listing?
Only what returns more than it costs. Paint, lighting, decluttering, landscaping and small repairs almost always pay. Big renovations usually do not.
How long will it take to sell?
Homes priced and prepared correctly attract their strongest offers in the first two weeks. I will show you real days on market for your area.
What does selling cost me?
Commission, transfer costs and any agreed buyer credits, all disclosed up front and in writing. You approve every number before we list.
Should I sell first or buy first?
We map both paths, including rent back and contingency options, so you are never forced into a move you did not plan.
07
The next move is yours
Let’s Talk About Your
Home’s Potential
One relaxed call and you will know what your home could sell for today, plus the exact plan I would use to get you there. Fifteen minutes now can be worth thousands at closing.
Michelle, MBArealtor with The Align Team
michellesellshomes@mbarealtor.com
908.224.0499 | www.mbarealtor.com
08
The Home Seller’s Starter Guide
So You’re
Thinking About
Selling
Eight pages on pricing, prep, marketing and the road to sold.
Turn the page
Why sellers choose MBA
You Get a Guide,
Not Just an Agent
I am a Realtor with The Align Team, a nationally recognized real estate group founded in 2015 on one belief: the client comes first, always.
Selling a home has dozens of moving pieces. Pricing, prep, photography, marketing, showings, negotiations, contracts and closing. You get me as your single point of contact, backed by in house marketing, media and transaction teams so nothing slips.
2015
Align founded, built agent first
$650M+
In closed sales volume
9
States served nationwide
5 Star
Reviews on Google and Zillow
02
The formula
Your Formula for Success
Every great sale comes down to three levers. Pull all three and you get the strongest price in the shortest time.
Condition
Buyers shop with their eyes. We position your home to outshine every competing listing in its price range.
Price
A strategic market analysis sets a number that pulls serious buyers in instead of scaring them off.
Exposure
A targeted marketing plan puts your home in front of qualified buyers wherever they are searching.
Condition+Price+Exposure=Sold
03
Pricing power
The Law of Buyer Attraction
Price is a magnet. Homes priced closest to true market value attract the largest pool of qualified buyers, and more buyers competing means better offers for you.
Qualified buyers attracted
Priced above market value
Priced at market value
Priced below market value
The 10 and 10 rule of thumb
Ten days with no showings, or ten showings with no offers, is the market telling you the price needs a look.
04
Marketing to sell
Marketing That Moves Homes
Nearly eight in ten buyers find their home online. Your listing gets professional photography, video, social campaigns and full portal syndication, then open houses and print to catch everyone else.
Find their home digitally
79%
Find it in person
10%
Know the seller or builder
10%
Find it in print
1%
Zillow Showcase listings
20%
More likely to go pending in 14 days
2%
Higher sale price on average
$9K
More on an average home
05
The process, demystified
Your Roadmap to Sold
Step 1
Meet and Plan
A no pressure consultation about your goals.
Step 2
Prepare
High impact touch ups, decluttering and repairs.
Step 3
Price
A market analysis sets the strategic number.
Step 4
Go Live
Photography, video and full market launch.
Step 5
Showings
Real time feedback and activity reporting.
Step 6
Offers
We weigh every term and negotiate hard.
Step 7
Closing Day
Funds exchanged, keys handed over. Sold.
06
Straight answers
Seller Questions, Answered
How much is my home actually worth?
Not what a website guesses. A real valuation compares recent nearby sales, your condition and upgrades, and live buyer demand. I prepare that for you at no cost.
Is now a good time to sell?
The right time is the one that fits your plans and your equity. We look at inventory, buyer traffic and rates in your neighborhood, then decide together.
What should I fix before listing?
Only what returns more than it costs. Paint, lighting, decluttering, landscaping and small repairs almost always pay. Big renovations usually do not.
How long will it take to sell?
Homes priced and prepared correctly attract their strongest offers in the first two weeks. I will show you real days on market for your area.
What does selling cost me?
Commission, transfer costs and any agreed buyer credits, all disclosed up front and in writing. You approve every number before we list.
Should I sell first or buy first?
We map both paths, including rent back and contingency options, so you are never forced into a move you did not plan.
07
The next move is yours
Let’s Talk About Your
Home’s Potential
One relaxed call and you will know what your home could sell for today, plus the exact plan I would use to get you there. Fifteen minutes now can be worth thousands at closing.
Michelle, MBArealtor with The Align Team
michellesellshomes@mbarealtor.com
908.224.0499 | www.mbarealtor.com
08